Rethink Your Drink Campaign

Rethink Your Drink 2014 Campaign

The Illinois Alliance to Prevent Obesity (IAPO) kicked off it’s Rethink Your Drink 2014 campaign with  “Rethink Your Drink Month,”  in February, across Illinois. With sugary beverages making up 46% of added sugars in the American diet, IAPO is encouraging residents to “go on green,” drinking beverages with less than 5 (1.25 teaspoons) grams of sugar per 12 ounces and to “stop on red” with drinks that have 12 (3 teaspoons) grams or more of sugar per 12 ounces.

Take the Rethink Your Drink 30-Day Pledge!

Join us by hosting educational events and/or sending out educational messages about the health impacts of sugary beverages and how people can take steps to rethink their drinks.

For quick and fun ideas on how to participate, view the IAPO Rethink Your Drink Toolkit. Help spread the word with the Rethink Your Drink poster, available in English or Spanish. If you need additional resources or materials, please contact Janna Simon, Campaign Coordinator.

Register to listen to IAPO’s webinar: Providing Clarity on Lobbying vs. Non-Lobbying activities for Rethink Your Drink Illinois (recorded on January 22, 2014)

Share your events and follow the campaign on the IAPO Facebook page and Twitter! #RethinkYourDrinkIL

Strategies for Promoting Healthy Beverage Environments

In May, 2011, the Institute of Medicine IOM) released a report Accelerating Progress in Obesity Prevention: Solving the Weight of the Nation that shared recommendations and strategies for reversing the obesity epidemic in the United States.   One of the goals is to “create food and beverage environments that ensure that healthy food and beverage options are the routine, easy choice.”  Five strategies are listed, including calling on “decision-makers in the business community/private sector, in nongovernmental organizations and at all levels of government” to “adopt comprehensive strategies to reduce over-consumption of sugar-sweetened beverages.”

In addition, the Illinois Alliance to Prevent Obesity has as a key short-term goal to mobilize, educate and advocate with community residents, leaders and policy-makers to reduce access to and consumption of sugar-sweetened beverages, with a long-term goal of creating and advocating for nutritional standards in vending machines, canteens, and a la carte lines in all publically-owned or operated buildings and venues.
Along with our partners at the American Heart Association and Healthcare Without Harm, the Illinois Alliance to Prevent Obesity, via the Illinois Public Health Institute (IPHI), has been implementing the Rethink Your Drink Campaign to reach these goals. \